Mastering Financial Documents: Your Balance Sheet and Income Statement, Explained
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In this video, you will learn how to read your financial statements, manage client money correctly, and build a bookkeeping system that keeps your design business financially healthy.
If you’ve ever felt like your numbers never quite make sense, or that you always feel cash-poor even when sales look strong, this conversation will change the way you operate. In this video, we break down the financial foundations, reporting systems, and accounting practices that separate stable, well-run studios from those constantly scrambling to catch up.
Julia Nikishina, Founder of New Age Financial Consulting, is one of the most respected financial experts in the design industry. Julia doesn’t sugarcoat anything. She shows you exactly how high-performing firms manage client money, interpret their financial statements, time their revenue, and create systems that keep their businesses healthy and predictable.
Inside this discussion, you’ll learn the real-world practices top-tier firms rely on:
The Balance Sheet Advantage
Why the balance sheet is the single most important report in your business, and how tracking assets, liabilities, equity, client deposits, vendor deposits, inventory, payables, and receivables gives you a real-time snapshot of your studio’s financial health, not just what happened last month.
Accrual Accounting Explained Simply
Julia breaks down why cash accounting misleads business owners, inflates taxable income, and creates distorted profit numbers. She shows how accrual accounting aligns revenue with actual delivery, records COGS at the right time, and gives you accurate, decision-ready financial insight.
Understanding Client Deposits
Learn why client deposits are liabilities, not income, and why treating them incorrectly creates cash flow problems and tax headaches. Julia explains how top firms protect these funds, manage them cleanly, and recognize revenue only when work is earned or product ownership transfers.
The Role of Vendor Deposits
Discover how vendor deposits act as prepaid cost of goods and why they should never be counted as expenses too early. Julia shows how proper timing of vendor deposits, COGS, and revenue prevents misleading profit and keeps your margins accurate.
Year-End Cleanup & Financial Hygiene
Julia outlines the annual must-do tasks that healthy firms complete: reviewing receivables, clearing old payables, reconciling sales tax, adjusting inventory, cleaning suspense accounts, and writing off uncollectible items, all to start the new year with clarity, accuracy, and compliance.
Switching Systems With Intention
From Studio Designer readiness to maintaining data integrity, Julia explains when upgrading systems actually benefits your business and when it only adds complexity. She shares how top firms choose the right tools based on their operations, not emotion.
The Tax Responsibilities You Can’t Ignore
Julia highlights why sales tax and payroll tax must be treated like escrow funds, why mishandling them creates real legal risk, and how disciplined tracking and remittance protect your business as it grows.
This is a must-watch for any designer or builder who’s ready to shift from reactive, confusing financial decisions to clear, informed, and profitable business leadership. You’ll walk away with practical, immediately usable insights that will strengthen your backend, clean up your numbers, and elevate the way you run your studio.
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The conversation with Julia, founder of an accounting, tax, and advisory firm built specifically for interior designers, unfolds like a sharp, reality-based walkthrough of what every design studio must understand to stay financially stable. She opens by grounding everything in the basics: your balance sheet, your income statement, and the critical difference between cash and accrual accounting. In her world, these aren’t abstract concepts, they’re the tools that determine whether a business grows or quietly bleeds.
Julia starts with the balance sheet, describing it as a snapshot of the studio’s true financial position. She breaks it down clearly: assets like cash, inventory, and accounts receivable; liabilities such as accounts payable, loans, and client deposits; and equity, which reveals whether your business is actually healthy. A positive equity position means you’re stable; a negative one is a warning sign that something is structurally wrong. Banks, lenders, and investors look here first, and Julia emphasizes that designers should, too.
The income statement, or profit and loss, tells a different story. This is where you see total income from products and services, cost of goods, operating expenses, and net income, the number the IRS actually taxes. Julia points out that this report is often easier for designers to grasp and directly shows whether the company is generating sustainable profit.
But the biggest turning point comes when she explains cash versus accrual accounting. Accrual recognizes revenue when it’s invoiced, matches cost of goods when ownership transfers, and keeps client deposits in liabilities until they’re earned. This is how Studio Designer works, and Julia argues it’s how design businesses truly operate. Cash basis, on the other hand, only recognizes revenue when money enters the bank and expenses when they’re paid, meaning there’s no tracking of receivables, payables, client deposits, or vendor deposits. Many designers start on cash, but Julia is blunt: studios that want to grow should switch to accrual because it reflects reality, not just bank balance swings.
Client deposits are where most misunderstandings happen. Julia explains that these funds, whether project retainers, furniture money that hasn’t been ordered, or large prepayments, sit in liabilities because they’re not yet earned. If the studio shut down tomorrow, those funds would either need to be refunded or turned into product. Accrual protects you from paying tax on money you haven’t earned. She gives a simple example: if you received a $200K furniture deposit and haven’t ordered anything yet, that money must remain in client deposits. It is not revenue.
Vendor deposits fall into a different category. These are prepaid costs of goods, tied up in items currently in production, delayed, damaged, stored, or awaiting installation. Revenue and COGS only get recognized once ownership transfers, never before.
As year-end approaches, Julia highlights the most important areas designers must review on their balance sheet. High accounts receivable, such as a studio holding $1.2M owed, might signal bad debt, incorrect invoicing, or issues in client communication. Accounts payable that seem too low or too high might mean vendor bills are missing or dated incorrectly. The suspense account, she warns, is an error bucket that must be cleaned. Inventory is another critical area, it isn’t deductible until sold or written off, so studios should evaluate damaged items, slow-moving pieces, and conduct physical counts if they have a showroom. These write-offs reduce taxable income.
When the conversation shifts to Studio Designer, Julia clarifies that revenue level isn’t the deciding factor for switching software. The real question is whether you care about margins, profitability, and accurate cost of goods. If you want precision, Studio Designer is valuable even at $100K in revenue. If you don’t care about detailed reporting, you’ll resent the platform.
She also breaks down liabilities clearly, client deposits, accounts payable, lines of credit, loans, sales tax, and payroll tax. Sales tax, she stresses, is an escrow tax. Mishandling it can become a criminal issue. Since the 2018 Wayfair decision, multi-state economic nexus rules have added complexity, making tools like Avalara essential for staying compliant.
Julia closes by reminding designers to continually monitor their net cash position. A studio might look flush with cash, say, $6M, but if liabilities like lines of credit also total $6M, the business isn’t healthy at all. Designers must plan carefully around deposits that include sales tax and avoid overspending money that doesn’t truly belong to them.
Throughout the conversation, Julia’s message stays consistent: clarity, discipline, and accurate financial reporting are what protect a design studio and allow it to grow. When owners understand these reports, make decisions based on data, and treat deposits and liabilities with respect, they build a stable business, not just a beautiful one.
